What Is An Executive Summary In A Business Plan

Halkin also recommends that you put together a detailed strategic plan that establishes the strategies, steps, accountability and timelines for achieving the one-year goals of the business.An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings and takeaways from research, as well as proposed courses of action.

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You want to focus on just a few key elements of your business that will generate the most excitement among those reading it -- without requiring them to invest a weekend in doing so.

You can always pass along a more detailed plan to those interested later.

That's why you also should be thinking about how to put together a summary or short-form business plan that ranges anywhere from two pages to 15.

The shorter you can make your summary business plan, the better.

Give a brief history of the business and its ownership structure by focusing on: 2.

Vision Statement: Write a concise one- or two-paragraph vision statement, which gives your answer to the question: 'What do we want this company to become over the next five to 10 years? Mission Statement: Lay the groundwork for your 'brand promise' in a one or two paragraph description of what your company will be to its customers. Values: Provide a list of three to five core principles upon which you will build the business and stick to no matter what. Goals: Make a list of three to five long-term goals that translate your company's vision into specific, measurable, attainable, relevant and time-specific objectives. Market research: Take the next two to three pages to briefly answer the following questions: 6(b).

If your investors have detailed questions, they'll ask for more information.' How to Write a Summary Business Plan: A Few Don'ts With that in mind, here are some suggestions for things to leave OUT of your summary business plan, according to Malla Haridat, founder and CEO of New York City-based New Designs for Life, an organization that teaches children about entrepreneurship: How to Write a Summary Business Plan: The Essential Pieces Turning to what you DO want to focus on, consider the following tips offered by Ken Halkin, a business consultant in Amesbury, Massachusetts: 1.

Description: Kick off your plan with a one-page description of your business.

Executive Summary: Save the beginning for the end by taking one to two pages to write a concise synopsis of the entire plan.

If you have followed these guidelines, the narrative portion of your plan should be 10 to 15 pages, with perhaps another eight to 15 pages of attachments and schedules related to the additional details of the marketing and financial sections.