As a small business owner, you routinely need to convince prospective customers to make purchases, and you may need to convince a bank to increase a loan at some point.
You can do this by presenting the business's strengths through a classical argument.
However, most often those two sections are presented together as one.
While classical arguments are prevalent in academic settings and used commonly in essays and books, they also have a place in the world of business.
Similarly, you may use an argument to convince a supplier to provide you with an additional discount, or a potential partner to sign on for a long-term engagement.
A classically structured argument can also be used when presenting a specific point of view to members of the board, and asking for their vote.An example thesis statement in this scenario is, “These teething necklaces are the best way for your baby to find relief because they are made from the highest quality silicone and are easy to hold.Plus, they look great while you wear them.” In this statement, you show what kind of problem your product solves, how it solves it and a unique benefit it provides.Your prompt (or assignment) should include several vital pieces of information and it will help you to keep these in mind from the very beginning.The classical argument has been around for centuries.While there are different names for each part, the basic components of an argument are introduction, narration, confirmation, refutation and summation.When trying to convince the reader of your point, using the elements of an argument in this order will help establish your view, provide credibility and convince the reader to take your side.It is said to have started with ancient Greek rhetors, also known as teachers, who began teaching nearby farmers strategies to appeal their cases to the Greek courts in the fifth century B. The farmers needed a way to argue their case plausibly and logically to an open-minded audience, which is just how the classical argument is structured.While there are no ancient Greek farmers around today, the classical argument is still used in academic writing and is an equally useful strategy in the world of small business.Say, for example, you are a small business that provides unique custom-crafted teething necklaces for babies and toddlers that mom wears around her neck.You can use the classical elements of argument when speaking to prospective customers at a trade show.