This customer group is growing at 17% with 12,000 potential customers.Competitive Edge The Enchanted Vineyard has two distinct competitive edges that differentiates it from the competition.
Whether a vineyard is your hobby or a potentially money making investment, it’s essential to start off on the right track.
Prepare your land, family, and pocket book, choose the best grapes, and start growing.
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This article has over 168,721 views and 94% of readers who voted found it helpful, earning it our reader-approved status. Many people dream of turning their love of horticulture and fruit growing into a vineyard, and others simply want to start a backyard vineyard to make a few bottles of their own wine.
The Enchanted Vineyard will be targeting three distinct groups.
The first is weekend getaway travelers, generally people from Eugene looking to escape for the weekend.Both Missy and John will do whatever it takes to ensure the customer’s happiness.Their second competitive edge is the unique facility.Although The Enchanted Vineyard competes with hotels, their direct competitors are other B&Bs.Enchanted’s facilities are far nicer than other B&Bs for its size.All of the smaller (less than 9 rooms) B&B are a fairly standard house converted into a B&B, nothing noteworthy.Enchanted Vineyard on the other hand is a newly renovated house and vineyard in a picturesque setting.It may sound simple, but there’s a lot more to it than many first time grape growers know.Click here to view this full business plan The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR.Management Team The Enchanted Vineyard will be able to execute on its strong business model because of its management.Missy has earned her MBA providing her with invaluable business skills.