Usability has been the primary way for assuring the quality of web applications.
The main challenge in usability is to identify effective usability problems.
Information content, Easy of Navigation, Security, Usability, and Customization were found to be the significant predictors of the hotel website REACH.
Information Content, Easy of Navigation, Available, Customization and Security were found to be the significant predictors of the hotel website LOYALTY.
;-) Together with Monika Wnuk, I developed Usa Proxy, an HTTP proxy for user interaction logging with AJAX websites.
Visit Moni's Usa Proxy homepage for source code and further information!
There are more opportunities to improve the usability of websites.
Designing frameworks and metrics helps the developers and managers to assess the usability problems in order to improve usage of their websites.
However, having a web presence is not enough for the organization to meet or exceed visitor’s expectations and convert the visitor to customer.
The extent, to which the hotel websites can attract and retain traffic, significantly influences the volume of business translated on them.