The Australian Wine Industry Essay

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Approachable and affordable styles such as Foster e Rocco’s Nuovo and Greenstone’s Rosso di Colbo are exposing more people to the suitability of this grape variety on Australian soil with its cherry, mineral and food-friendly aspects.

These sit comfortably alongside the more serious, age-worthy examples such as Vinea Marson in Heathcote and Coriole’s Vita in Mc Laren Vale.

This is where Italian grape varieties planted in the right place and in the right hands can succeed.

Responding to this evolving market is key, especially with constant improvements in the scale of Italian grape varieties and clones available for planting.

Glera (formerly prosecco) is a high yielding variety and another Italian white grape that is rapidly filling a market once dominated by local brands such as “Yellow” sparkling.

Brown Brothers Prosecco is experiencing exponential growth and is a welcome addition as an alternative to standard pinot noir and chardonnay sparkling wines.

Were the cultural ties between the aristocracy of England and properties in France, Spain and even the Port houses of Portugal, enough to influence future cuttings?

In retrospect, a more pertinent consideration would be whether extensively planting these now dominating grape varieties, in every region, was the right choice when the opportunity existed for more widespread experimentation on the varietal front[5].”[6].

An improved cultural link between food and wine encouraged by a saturation of cooking shows on television as well as lifestyle changes has greatly benefited the wine industry and the uptake of Italian grape varieties.

This has been enhanced further by the versatility of these varieties and their obvious link with Italian food.

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