You should be able to substantiate your beliefs with proper arguments.
It tells you what issues you may face down the line and how to tackle them. Find Out What Makes You Different Analyze what sets you apart from your competition. It could be the use of recycled material that promotes sustainable living, the contribution of a certain percentage of your revenue to charity, or some other factor that may help you build your brand.
Think broadly about such differentiating factors before you get into the nitty-gritty of your research. Keep It Short Including lots of details only creates confusion and distraction.
That's why you also should be thinking about how to put together a summary or short-form business plan that ranges anywhere from two pages to 15.
The shorter you can make your summary business plan, the better.
You want to focus on just a few key elements of your business that will generate the most excitement among those reading it -- without requiring them to invest a weekend in doing so.
You can always pass along a more detailed plan to those interested later.
Executive Summary: Save the beginning for the end by taking one to two pages to write a concise synopsis of the entire plan.
If you have followed these guidelines, the narrative portion of your plan should be 10 to 15 pages, with perhaps another eight to 15 pages of attachments and schedules related to the additional details of the marketing and financial sections.
Break each part of your start up plan into actionable steps and add deadlines, wherever possible.
List all the steps chronologically in the form of a checklist or task reminders. Execute Your Plan Start executing the action steps.