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By answering key questions like the ones above, you narrow your focus to show potential investors and lenders the strength and clarity of your vision.

By answering key questions like the ones above, you narrow your focus to show potential investors and lenders the strength and clarity of your vision.

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Finding your place in the market is critical for lasting success, and that’s why market analysis is one of the key components of a business plan.

In addition to waxing lyrical about financial projections and marketing mumbo-jumbo in your business plan, outline the experience and expertise of each team member that will help you reach your projected goals.

Not only could it help you get more financial backing, but it will prove to be a useful roadmap as your business grows.

In many cases, the full plan won’t be read unless the executive summary is really compelling.

This is an opportunity for brand storytelling, which may help potential investors forge emotional connections with your business and its ideals.

uses this section to highlight how they can fill the needs of small business owners in Boston.

In your business plan, you need to explore the current strategies being used, as well as any others you plan to implement in the near future.

From email marketing to social media, video content to press releases, consider any and all avenues of how you will build greater brand awareness.

have done a good job of this by including an engaging photo and extensive details of their team member’s background.

This can make a big difference to your pitch, as a venture capitalist may be persuaded to take a punt with a new start-up purely based on the credentials of the team members.

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