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Maybe it’s challenging, technical route setting for the veteran climbers or adding auto belays for the lunchtime visitors looking to get a fast but efficient workout in.
The goal of creating buyer personas is to create a detailed image of your key customers.
The more information you can apply from market research, visitor data, membership data, and other sources, the more lifelike your personas will be.
Set your prices too high and you’ll see membership and drop-in rates drop.
Set your prices too low and you risk hurting your bottom line.
Providing this experience and creating value is all about understanding who your customers are, what they want, and what they expect from a climbing gym.
Not all of your customers think alike, so developing buyer personas is a helpful exercise in understanding your customers.To help set your prices at the right level, consider the elasticity of demand.Elasticity of demand is the extent to which demand for your product or service is affected by changes in price.It should be a trait that is unique, desirable, and one that you can take clear action to improve upon.Learn more about competitive advantage and how it applies to your gym in 3 Climbing Gym Industry Secrets Explained by Auto Belays – Part 1.Use your buyer personas to create an exceptional customer experience to create long-term success.Learn more about adding customer value and how it applies to your gym in 3 Climbing Gym Industry Secrets Explained by Auto Belays – Part 3.These strategy development tools will be helpful for existing gyms and entreprenuers just finalizing their rock climbing gym business plan.It’s a simple question, but answering it is more difficult. Maybe you have the tallest walls, the cheapest membership, the best climbing team, or the most fitness classes to lure climbers to your routes.They have to balance the books just like anybody else.In this post, we’ll cover how to develop a business strategy for your climbing gym.