Promotional Strategies Thesis

Promotional Strategies Thesis-16
In other words, the general objective of this study was to find out the effectiveness of some elements on the buying behaviors of customers.Marketing activities related to the promotion of sales increased consumer purchases and indirectly to get more profit for the company.It has completely changed the industry of selling and buying goods.

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MBA Application Essay My primary intention is to become an international marketing expert to further promote corporate goods and/or services...

no marketing strategy is possible without creativity, therefore corporate marketing success largely depends on original approaches and applications.

A modern company manages a complex marketing communication system.

The promotion mix includes the tools like Advertising, Public Relations, Sales Promotion, Direct marketing and Personal Selling [6].

This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Visit for more related articles at International Journal of Economics & Management Sciences The promotion mix is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers.uses cookies to personalize content, tailor ads and improve the user experience. By using our site, you agree to our collection of information through the use of cookies. core marketing and business components, including: market segmentation, SWOT analysis, brand management strategies, targeting & positioning strategy analysis, marketing communications plans, risk and contingency plans, actionable marketing plans supported by financial budgeting/workings, PESTLE analysis, 4P, 7C, viral marketing strategies etc.Received date February 02, 2015; Accepted date April 07, 2015; Published date April 17, 2015 Citation: Familmaleki M, Aghighi A, Hamidi K (2015) Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior. doi: 10.4172/2162-6359.1000243 Copyright: © 2015 Familmaleki M, et al.The basics of promotional strategy involve delivering the communicational message from the producer to the consumer.The object of the message is to persuade the audience to purchase the product or service.These are the objectives “which determine a firm’s promotional strategy, for example, increasing sales of improving brand recognition may require a different promotional mix” [4].Sales promotion consists of a variety of incentive tools, mostly short term, that are used to stimulate consumers and/or dealers to accelerate the purchasing process or to increase quantities of sales [7].Sales promotion is vital element of promotional mix.The purpose of this study is to investigate the effects of sales promotion on buyer decision making process.


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