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In summary we intend to attain the following objectives: Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.
The marketing will convey the sense of quality in every picture, every promotion, and every publication.
Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies. Total start-up expenses covered (including legal costs, business plan compilation, license costs and related expenses) come to approximately P5,000.
Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School.
We are on the brink of penetrating a lucrative market in a rapidly growing industry.
The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market.Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill.Hence our intention is to make the right information available to the right target customers.With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting.This is particularly so with the organisation looking at establishing a clear advantage(s) in an increasingly competitive market.The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades.This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.Our services will be positioned very carefully: They will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image.We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.