After sales service is a challenge for this sales channel type.
Physical stores are capable of providing spare parts and conduct repairs in case of product malfunctioning.
Also, product delivery is made door-step which eradicates the transportation trouble.
Trends have shown that products available online are low in price as compared to retail stores.
Convenience is the major factor driving the overall online shopping market growth.
It is easier to navigate through various product categories with the help of search system.Consumers in such regions are changing their shopping pattern from traditional type to the online base.Segmentation is done on the basis of products purchased which include groceries, apparels, footwear, jewellery, furniture, and electronic goods.An increase in the mobile phone and internet banking use is expected to provide bright prospects to overall industry growth.Urbanization and smart cities development have contributed to changing lifestyle.Rise in mobile phone usage has fostered the global industry growth in recent years.Another factor which has seemed to be useful in retail e-commerce market growth is the review system.Consumers are finding it difficult to visit retail stores during their hectic schedule.E-commerce shopping allows consumers to shop sitting in an office or at home and operate for 24 hours.Retail e-commerce allows consumers to buy goods from the seller over the internet.Customers can find their interested products by visiting the website. Payment and delivery information are collected using a check out process.