By relying on a nationally distributed talent base coordinated to work together remotely, Cambridge Strategy Group will be able to bring together the skills required by a particular client without incurring the expense of physically bringing all of the individuals together.
In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout note that being first in the customer’s mind is more important than being the overall leader.
Opportunities – The number of new businesses starting each year in the U. and specifically in the Triangle Area of North Carolina create a sizeable market.
Many of these businesses are started by an entrepreneur with a solid idea, but little experience in creating the formal business strategies or marketing deliverables necessary to turn their idea into a successful business.
Our mission is to help small businesses of today become the leading corporations of tomorrow.
Cambridge Strategy Group will attempt to own the words “small business” in the minds of our potential clients.
Below, we have identified the opportunities and threats in the environment, as well as our particular strengths and weaknesses that will enable us to succeed: OPPORTUNITIES AND THREATS The Cambridge Strategy Group has analyzed the market and believes that a real opportunity exists to provide services to small businesses.
The following paragraphs describe the environment in which the company will compete, and the key success factors necessary to perform well.
Through interaction with a number of aspiring entrepreneurs, the founders of the Cambridge Strategy Group discovered a ready market of clients who were eager to take advantage of the founders’ skills, understanding, and insight into their businesses.
The Cambridge Strategy Group is exclusively focused on small businesses.