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Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.
Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits.
The three most important questions are “What is the definition of the business you are in? ” and “How is the company uniquely qualified to succeed in that market?
”Simplify Secondly, define your business in a way that it can be understood within the short executive summary.
To do this, you must be able to use plain language and only one or two sentences for this definition.
If there are additional elements to the business which will go beyond its core or become future potential directions you will take, the executive summary is not the place to go into those.The logic of why your specific team and resources are suited for the specific market opportunity you identified and why you’ve chosen the marketing methods you have should be apparent and raise no red flags.If there is a jump in the logic – for example, it is not clear how the management team has any expertise suited for the business in question – then readers will move on to another plan rather than read on to answer that question in the body of the plan.AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.There are six part owners, including four investors and two past employees.The executive summary is the most important section of a business plan in terms of getting your plan read by funders.Inundated by hundreds of plans, investors and lenders rely on the executive summary, a one or two page summary of the entire business plan, to know if the rest of the plan is worth their time to read.The more detailed numbers in Table 2.2 include other indicators of some concern: As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well.We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.