Consumers are able to shop any time of the day or night in the comfort of their home; especially for consumers who have little amount of free time because of extended working hours (Wolfinbarger, et, al,. For consumers that lack of mobility might be caused by their inability to reach the traditional store.
This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online and offline stores for apparels.
It includes the price attractiveness, time saving, perceived risk, enjoyment and excitement, tangibility and high interactivity.
Product characteristic can be tangible or intangible; standardized or customized.
In an online context, lower tangibility of a product is caused by the lack of physical contact and assistance in the shopping process; consumer’s intention to shop on the internet will be low when there is a need to seek advice from a salesperson regarding the considered product (Monsuwe, et. Products such as car, computers, perfume, perfume or lotion has the lower potential to be purchased by the consumer because it requires more personal knowledge and experience (Elliot, et. Another factor that influences the consumer’s intention to purchase in online is the previous online shopping experiences.
Purchase Intention From the study of Pan (2007, p.5), the author cited from Engel, Blackwell and Miniard (1990), that defines purchasing intention as a psychological process of decision-making.