Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.The truth is, nearly every human being on the planet is interested in either saving or making money.Tags: Romance Genre EssayTheir Eyes Were Watching God Analysis EssayParagraph And Essay 9th EditionEssays On African American SlaveryAddition And Subtraction Problem SolvingDissertations In Health Economics
Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. Here’s an example of a blog post headline here at Smart Blogger that utilizes with 20,000 volts of electricity. They’re probably bored, maybe a little depressed, and almost definitely tired. Here’s an example email from Mirasee: Like it or not, lust is one of the core human emotions.
And they’re looking for something, anything, that’ll wake them up and make them feel better. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean.
(It also gets bonus points for using the safety power word “proven”, which we’ll discuss in a moment.) If you want to stomp on your readers’ greed glands, use these power words: Greed isn’t the only emotion you want buyers to feel. They need to trust both you and your product or service. On the landing page for one of our Smart Blogger courses, we use power words to make sure our customers feel safe: In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words: Remember when you were a kid, and someone told you NOT to do something?
From that point on, you could think about little else, right? This Ahrefs article tempts you with its headline: Any blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.
Specifically: Power words are persuasive, emotional words that trigger a positive or negative response. Each underlined word makes the audience feel something.
They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter. Emails, resumes, blog posts, sales copy, and proposals are all designed to influence the reader in some way.
Authors, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.
Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions.
The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Looking for a quick way to give your writing more punch?
Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?