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Write this section as if you had one minute to explain your business to a potential investor or customer.Then practice it over and over and over again until you feel really confident in explaining it to someone.
If your company has received any awards or recognition, this is where you want to point them out.2- PROBLEM STATEMENTArguably, this is the most critical section of the whole business proposal.
In this part, you'll want to do a summary of the problem the client has detected.
Business proposals may be delivered in many ways, from a classic text or PDF document to a crafted, (hopefully) well-designed presentation.
We often recommend sending them in the form of a slide deck (using this Business Proposal Template as a guide), which allows you to craft a much better story around why your business or product is the best option in the market.
), it’s worth spending some time to think about a business plan.
In this article, we’ll dive into the key elements of an ecommerce business plan, which is very different than writing a traditional business plan.Showing a deep understanding of the issues, the company culture and the challenges they face is utterly essential.This expertise in your client's struggles will generate the rapport you need to sell your product or service as the ideal solution eventually.3- PROPOSED SOLUTIONIf you are a service provider, this section should be a preview or hint about your approach you will take to solving the problem.The most prominent mistake people make with business proposals is sticking to a single template, and not changing it or adjusting it to match the needs and specifics of the customer.In the end, an outstanding proposal is one that shows empathy, that proves that your company is absolutely the best alternative. A document tracking platform like Slidebean Track will notify you when the prospect opened the proposal, and tell you how much time they spend on each slide, whether they shared the proposal inside their company, or if they even took the time to look through the whole deck.Once you write this and are happy with it, use it on your ecommerce store as your company description.Let’s say you’re looking to start a hiking company, called Atlas Hiking Co., which sells premium performance hiking shirts.Again, the demos and parts of the app you show should be defined by your Problem Statement: showing irrelevant parts of the app, even if you skip or downplay those slides, can break the rapport you created in your Problem section.4- CASE STUDIES AND/OR COMPANY/PRODUCT QUALIFICATIONSYou'll want to do a reminder of the areas of expertise you have, or some of the clients you've worked with.Showing success stories, especially if they are closely related to this pitch, will be the cherry on top of your business proposal.5- COSTSNot a lot to add here. Some people suggest proposing to scenarios here, with different pricing; this gives the prospect the option of choice and might save you the need to renegotiate the price.6- APPENDIXESFinally, keep some slides under your sleeve in case additional questions come up.The point of a business plan is to help you get your ideas down on paper – so don’t worry about making it fancy or excessively long. You only need a fancy one with an executive summary if you are trying to get funding.So what should one hope to get out of a business plan?