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In an emergency situation, people will use social media to share information with others and relevant authorities. This would allow emergency worker to better understand the emergency situation, which would allow them to make the necessary preparations White, 2011.
Social Media Marketing The dawn of 21st century has introduced many inventions in business organizations. Advanced social networking science can even tell us which people…… This paper will first define and describe social media, explain how social media differs from similar concepts, such as User Generated Content and Web 2.0, explain the importance of social media inclusion in today's business models, and provide a viable approach to implementing the requisite and necessary tools to maximize customer satisfaction with social media…… It is likely that in the university setting the most popular areas would be the sale and purchase of textbooks, dorm and apartment furniture, carpooling, and dating services. As Jack elch once pointed out, the ability to get things done faster than the…… The word can also refer to the national community or global community. Case-based reasoning: Foundational issues, methodological variations, and system approaches. 51 -- 61 Andrade, F., Novais, P., Carneiro, D., Zeleznikow, J. First of all management must be assured that workers are not abusing social media while on the job; secondly utilities must be certain that they do not "run afoul of affiliate codes of conduct, EC regulation," and other issues (Elefant, 2011). This scholarly article points out that while 83% of Fortune 500 companies have been using some form of social media, and while consumers are relying on social media more each year, best practices regarding the use of social media to "bolster brand evaluations" remains "undefined" (Naylor, 2012). Using Social Media to Engage Adolescents and Young Adults with their Health. We aim to make every individual aware of the time spent on their device. Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. [Read More] First blogs were the dominant channel for consumers to share their product and service experiences with companies and as Facebook and Twitter have become more dominant, the speed, velocity and volume of feedback has escalated nearly exponentially. This is thus a correlational research measure, which aims to show a correlation between increases in marketing potential with increased use of social networking platforms for SMEs of various industries. Controlling the Chinese Media: An Uncertain Business. By simply looking at how the radio and the television have brought significant change to particular environments, one is more likely to understand the degree to which internet can bring change……
There are certain risks associated with this business model and authorities should pay serious attention to address them. From "Networking Jesuit Higher Education: Shaping the Future for a Humane Just, Sustainable Globe." Retrieved January 8, 2013, from City_Higher Education Today_Rawls, J. Social Media" states that social networking and social media "both have the word 'social' in them, but they should not be confused as the same thing." (nd, p.1) Social networking is stated by Goddard to be "the what" and social media is stated to be "the how." (nd, p.1) Social networks are comprised by peers "seeking and giving advice to make better decisions. Lange, PG (2007) Publicly Private and Privately Public: Social Networking on You Tube. Retrieved from: Networkingon You Park, N; Kee, KF; and Valenzuela, S (2009) Being Immersed in Social Networking Environment: Facebook Groups, Uses and Grati-cations, and Social Outcomes. Yet, despite the widespread and pervasive consumption of social media, many business owners simply fail to understand what social media involves, and, more importantly, how to successfully involve social media resources into their businesses. The sections for artists to promote events would translate very well onto campus. Large competitors will also be using social media, so there may not be much source of competitive advantage from having a social media presence, but small business owners can gain advantage from superior use of social media. Social media -- potential, perception, and usage as a marketing tool: The case of small and medium-sized accommodation providers in Auckland. Retrieved November 12, 2012 from Kietzmann, J., Kermkens, K., Mc Carthy, I. Community In sociology the word community is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. (2008) A multi-agent architecture for online dispute resolution services. In: Proceedings of the 5th International Workshop on Online Dispute Resolution (ODR Workshop 2008), Firenze, Italy, pp. Using BATNAs and WATNAs in Online Dispute Resolution. 749 -- 754 ocial Media -- Best Practices Elefant, C. The "Power of ocial Media: Legal Issues & Best Practices for Utilities Engaging in ocial Media. This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). eal-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013). Titles Social Media: Then and Now Social Media and it’s Impact on Business Social Media as a Social Movement Social Media and it’s influence on our Lives Social Media: Changing the Way People Communicate Topics Social Media Platforms The Impact of Twitter and Facebook on Business The Rise of You Tube Difference Between Social Media Platforms How Social Media is used to Communicate Social Media Effects on Society Outline I. Social media has transformed the ways people communicate and…… Internet has revolutionized the way information is being sent across the world and this means that it would be impossible for particular events happening in the past to happen in the contemporary society.
Social Media The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. Protected speech includes work-related complaints, which are given this protection so that they can communicate their grievances both to other employees and to the company. People would listen to the radio and read the newspaper to get insight to what was happening throughout society. Like any other aspect of human functioning there are both positives…… It was later established that the patient died because of dehydration from vomiting and diarrhea from C. Following this discovery, the child's parents filed a lawsuit against the hospital for breach of the U. Emergency Medical Treatment and Active Labor Act (EMTALA) in the Indiana District Court. p=9592 Social media definitely changes the way that we interact with each other. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. However, going too far with joke sand otherwise being tone deaf when it comes to ne market is less than wise. Whether it is contacting with old friends, sharing useful information, obtaining news, or learning about new subjects via video tutorials posted for all to peruse, social media has provided people all over the world with a platform that they can use to connect with, interact with, and communicate with people in a way that the world has never before seen. \\"Understanding online firestorms: Negative word-of-mouth dynamics in social media networks.\\" Journal of Marketing Communications 20.1-2 (2014): 117-128. Preserving Social Media DPC Technology Watch Report. Part 2 Communications and Social Media Tools The relevance of social media utilization in healthcare contexts for communication purposes has in the past become largely apparent (Thielst, 2013). However, the days of when My Space fully came onto the scene was not that long ago. As a result of Web 2.0 technologies today pervading the development of social networking applications and platforms the customer has a strong voice and electronic word-of-mouth has never been more relevant than it is today (Zhang, Daugherty, 2009). An important objective for any organization from a marketing perspective is to increase awareness of its new and existing offerings. With social media, they can disseminate information in real-time and link groups of people around common issues. Compared with a retailer -- especially one with a connection to technology -- there is less upside for a law firm and more downside risk. Blogging: 21st Century Marketing: Small Businesses sell the 7Cs by using blogging as a marketing tool. Use of social media in the professional world is also discussed.
[Read More] References Bagley, CE (2008) Winning Legally: The Value of Legal Astuteness. The policy held that employees were prohibited from posting statements that "damage" the company and the policy was incorporated into the Costco Employment Agreement. Specifically, some forms of speech by workers are considered to be protected speech. We become technologically insulated from each other. At one time, the radio and the newspaper were popular formats for social media. So, as you can see the debate regarding social skills development and SMS is still highly fractured and remains to have a clear direction for either research or reality. But the ideas and the surveys within the article are very informative and interesting, in particular to anyone who plans to market products on social media. The attempts to wake up the child by his mother the next morning were unsuccessful resulting in a visit by paramedics who brought the child to the hospital at A. esuscitative efforts by the nurse at the hospital were terminated approximately 20 minutes later since the patient had died. Retrieved March 22, 2014 from https://purdue.edu/homes/aliaga/cs197-10/papers/Jones, H. Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Journal of digital & Social Media Marketing, 3(1), 21-30. However, one needs to understand that doing so must be done carefully. This means using humor, pizzazz and deftness when using the medium. While millions of people are upset with social media sites like Facebook for selling their personal data to third parties, millions more continue to benefit from the positive uses that social media can have on human life. [Read More] Social Media & Politics Social media has not been around a terribly long time in terms of years and time spent. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). Thus, deployment of social can be a useful tool to generate positive outcomes such as greater brand awareness, increased customer base, improved customer satisfaction, and revenue growth. Independent Insurance Agents & Brokers of America, 2016. It provides practical resources for healthcare organizations, in raising awareness of health related issues to the public, and facilitating change in behavior which will help people to live safer and healthier lives Sae Won & Choi, 2007. Social Media, Surgeons, and the Internet: An Era or an Error? There are also recommendations with respect to the use of social media by a law firm, and in this case it is recommended that the law firm should not engage in social media. Furthermore, it goes on to talk about appropriate and inappropriate content.
The use of social media as a tool for consumer empowerment is actually taken for granted in 2012. The new social media has created websites and applications…… One of the key sociocultural aspects is with respect to how social media changes our circles of friends. Does social networking have a negative effect on face-to-face relationships? They have a Facebook page, a Twitter account and probably more. Mesa: a geo-replicated online data warehouse for Google\\\\'s advertising system. The article looks at the continuous innovation, dynamically continuous innovation, and discontinuous innovation. There will also be a sample social media pitch with real-world history and tactics in mind. The underlying social media trends, technology evolution, and trends in technology are explored to synthesis the cost-benefit analysis inherent in social media and military. Retrieved from Social Medial in the Military: Opportunities, Perils and Safe Middle Path : https://groundedcuriosity.com/social-media-in-the-military-opportunities-perils-and-a-safe-middle-path/ Statista. It is important to note that various studies and reports have in the past revealed that teens spend a significant amount of time online. However, there are plenty of people that disagree about how much impact social medic could or should have when it comes to politics. The need for authenticity, honesty and transparency cannot be overstated for any social media marketing strategy today. Managing social media risks to reputation: A hot topic on the board agenda. Initially, social media was only prevalent on laptops or pcs but now this technology has move on to mobile phones.
Never mind the fact that his initial post led to half a dozen other responses relaying their bad experiences with Delta; within two hours, an acquaintance in his friend who happened to work for Delta list emailed him a voucher for his next flight. Today, people still listen to the radio, read the paper, and watch television but the advent on the Internet and the World Wide Web has changed the shape of social media. [Read More] References: "EMTALA: Dehydrated Pediatric Patient Dies, Nurse Neglected Screening Procedure in the E. Legal Information for Nurses -- Legal Eagle Eye Newsletter. Marketers have studied this issue a lot, trying to understand whether social media ties are weaker or stronger than real world ones, for example (Gilbert & Karahalios, 2010). Retrieved online: "The Top 20 Valuable Facebook Statistics," (2014). Retrieved online: https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ Social Media Many startup companies today feel that having a strong social media presence is essential to their business success. However, even some people in the Generation X and Baby Boomers know the score. [Read More] Difussion and Innovation Minority Youth Substance Abuse Solution In the article by Robertson (1967), the issue of how innovation can occur is discussed. Perhaps one of the greatest shifts in marketing came with the emergence of the internet. More recently, social media and advertising on the same has changed things even more. Whilst looking at the tactics and marketing of three different organizations, there will be an assessment of social media advertising strategy, how new products are handled on the same and so forth. 8 companies doing social media right and what marketers can learn from them. Retrieved 4 November 2017, from https://marketingland.com/8- companies-social-media-right-marketers-can-learn-198228 Kukar-Kinney, M., & Carlson, J. International Journal Of Research In Marketing, 32442-444. Social Science Computer Abstract This paper explores the opportunities and challenges of integrating social media in military communication. social networking platforms (primarily Facebook) and microblogs (primarily Twitter). Retrieved from https://org/content/teens-spend-astounding-nine-hours-day-front-screens-researchers Ruddock, A. Just one of those realms would happen to be the political scene. In essence social networking platforms and applications are today more of a truth test for social media marketing strategies than there ever has been before. Top 5 Ways Social Media is Used by Healthcare Professionals. Technologies for social media are in different forms namely wikis, internet forums, social blogs, podcasts, magazines, weblogs, social bookmarking, videos, and…… This report will outline the principles of successful social media usage, the value that social media has to business, and…… Kaplan and Haenlein (2010) describe this form of technology as varies internet origin applications that were created on technological and ideological foundations that merely allow the exchange of content that the user himself created. VTT Tiedotteita - Valtion Teknillinen Tutkimuskeskus, 2454 pp.13. A friend recently posted on Facebook about a bad experience he had flying with Delta. The television had created the visual newscasts in which information and pictures were passed to hundreds of thousands at a much faster rate than previously. While the legislation does not establish the details of a suitable medical screening evaluation, it focuses on the standardization of the way emergency…… There are positives in that we are able to keep in touch with people all over the world, but there are negatives as well when people become withdrawn from society and focused on their digital devices. [Read More] References "The Pros and Cons of Using Twitter in Your Social Marketing," (2014). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. A good many of the people that make use of the medium are on the younger side. The process of innovation and the diffusion of innovation. \"Social media use for news and individuals\' social capital, civic engagement and political participation.\" Journal of Computer? Similarly, the way in which the goods and services they sell have been marketed has changed greatly as well. A fresh look at consumers\' discounting of discounts in online and bricks-and-mortar shopping contexts. Exploring UK Millennials’ Social Media Consumption Patterns and Participation in Elections, Activism, and “Slacktivism”. Types of communication and social media tools to be used in the dissemination of the campaign In this case, I would be using two kinds of communication and social media tools, i.e. Teens Spend \\' Astounding\\' Nine Hours a Day in Front of Screens: Researchers. That presence has been used by Facebook itself and others to change the face of different realms of society. \"Kansas State University Black Student Union Demands That Charges Be Filed In Racist Graffiti ‘Prank’.\" This is unparallel power for consumers especially the opportunity to call out strategies that deliver exceptional value or attempt to mislead consumers as well. Twitter, Facebook, Youtube, Linkedin, and other popular social networks can be used to educate or familiarize consumers with the various types of insurance covers and their benefits, discount plans, promotions, as well as newly introduced covers and benefits. The information shared can be videos, photos, or messages. Best Buy has successfully embraced social media, something that fits with its brand image, but also something that has helped to enhance its business. Best Buy's CEO on Learning to Love Social Media, Harvard Business Review, 88(12), 43-48. (Ahlqvist et al., 2008) This information can include written information, pictures, videos and audio notes as well. Social media road maps exploring the futures triggered by social media. Survey Reveals: The Top 5 Social Media Channels Companies Are Using | Jeffbullas's Blog. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. This protection is related to the workers' legal right to organize. Over the years radio has remained, but television became the main source for social media. Based on this legislation, one of the basic requirements for hospitals is a suitable medical screening examination for patients who need evaluation or treatment at the emergency department. Much of our communication today is digital, rather than face-to-face. In other words, the people on Facebook tend to represent themselves accurately,…… It takes someone that understands that social marketplace in terms of what works, what does not and why. The dangers of social media might range from data harvesting to cyber bullying and stalking—but as with any new innovation that revolutionizes a society, there are going to be drawbacks. [Read More] Works Cited Gil de Zúñiga, Homero, Nakwon Jung, and Sebastián Valenzuela. Marketing Theory Business and industry have evolved and changed greatly over the course of their existence. For this reason, it would be prudent to assess some of the most appropriate social media tools for a campaign seeking to minimize substance abuse among minority youths. Since then, Facebook has asserted a massive presence. Consumers then can actively participate even in the execution of the social media marketing strategies as well. Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. For insurance companies, social media can be a useful tool in this regard. Why insurance agents need social media marketing to boost referrals. Any website or platform that allows users to publish and share information with each other is referred to as social media. Understanding the benefits of social media as well as the business context is essential to developing an effective social media plan. Social Media is basically the modes of interaction among persons in which they produce, exchange, and share information in varied virtual communities and network. 0: The Application of Social Media Systems for Modern Emergency Management. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. Addressed here is the overall idea of social media, how it is used (and misused) by businesses, and what kinds of problems are appearing now that social media has become much more common for employees. My Space is more media and content focused, which is why it was originally used by musicians and artists; it still has that look and feel. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Media Impact: An Introduction to Mass Media: An Introduction to Mass Media, Toebben: Cengage Learning. Overall, social media is not something that can be ignored by businesses today, because it can offer worries and issues that were not thought of before it became so popular. Therefore, it is the most personal of all the social media sites. On the contrary, employers use social media to vet a candidate when they feel that this person does not portray…… Having added social interactions can ultimately be a positive impact of social media, despite the risk posed to face-to-face interactions, which may diminish. The low cost and high visibility of social media makes it attractive to many small businesses, who can reach many more customers for very little money via social media than they could ever hope to using traditional media promotions. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Those who innovate can be first to the market or to the target audience with their ideas. Introduction The 21st Century has experienced a revolution in global communication. Journal of Systems and Information Technology, 101-104. Analysis The interesting way in which Gladwell is wont to…… \"Anti-Trump Twitter Kind Of Liked Kim Jong Un\'s Response To Trump.\" Washington Examiner. As Jones (2013) notes, communication media in the digital world is a powerful tool that we all must be mindful of lest we risk using it poorly and causing more harm than good. Retrieved November 20, 2015 from Investopedia (2015). Although many have had problems identifying social media as the new platform for communication, it has grown on its own into one of the main methods of communication, advertising, and discussion for consumers and businesses. Consumers already know that complaining about something on Facebook,…… Jones (2013) notes that face-to-face communications may diminish, but total human interactions might not. They might integrate their social media in order to strengthen their reach to potential customers. Social media and branding: A one on one with a Harvard business professor. Retrieved March 18, 2014 from Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Gupta, A., Yang, F., Govig, J., Kirsch, A., Chan, K., Lai, K., ... Diffusion is described as occurring in an orderly sequence. While social media has its limitations, it has generally been a boon to advertisers and marketers. The paper concludes with measures that ought to be incorporated to ensure the integration of social media with no security vulnerabilities. Social media: back to the roots and back to the future. One such study indicated that “American teenagers spend an ‘astounding’ nine hours a day with digital technology…” (Fox and Edwards, 2019). While Malcolm Gladwell is quick to point out that social media has ignited social activities and levels of political activity not seen before, he insists that social media cannot replace the real depth, breadth and substance of what makes politics work. With regard to key influencers including bloggers, influential analysts, educators and writers in any given field, the same holds Media and Society: The Problem of Too Much Fake News Is the era of fake news becoming too dangerous for our families today? Deloitte Retrieved November 20, 2015 from https://www2.deloitte.com/content/dam/Deloitte/lu/Documents/risk/lu-managing-social-media-risks-reputation-risk-03032015Social media/technology in healthcare within the forum/blog online setting is the next step in online communication. This therefore enables users to upload and share information instantaneously. As globalization is removing barriers and giant business organizations are emerging at regional levels, consumers are showing interest in the products offered by multinational and international organizations. [Read More] Social media-Facebook Media is an important tool of communication or instrument of passing round significant information. Does your social media policy pass muster with the NLRB? Retrieved November 11, 2012 from Social media is an extremely hot buzzword in the business world today. 53) As this paper will demonstrate, social media has had a tremendous impact on the business world particularly in the areas of marketing and public relations. Faulds Business Horizons, Volume 52, Issue 4, July-August 2009, Pages 357-365 Social media: The new hybrid element of the promotion mix This is not to imply that social media is responsible for our current issues. Many of the drawbacks of implementing a Craigslist model all come down to a lack of administrative control of the virtual space once it is created. (December 2009) Thousands of NY Sex Offenders Booted From Facebook, My Space Epicenter Retrieved December 10, 2009 from: Chen, C. On page 6 the author points out that for years critics of utilities (including customers) used social media to "vent frustration" over slow response time or other issues. The article goes into the issue of "mere virtual presence" (MVP); for example, people do tend to identify with others to whom they share similar ideas and values, so if the supporters of a given brand on Facebook have similar lifestyles and attitudes as a Facebook user, he or she is more likely to be "persuaded" by the MVP of those existing advocates for that brand (Lamberton, et al., 2012). We are so fortunate to have all of these innovations in our new generations. After considering the information in this week’s instructor guidance and readings, I understand ethos to refer to the credibility of the author, pathos to refer to the emotional substance of the argument, and logos to refer to evidence and logic. A research has highlighted that Twitter, Linked In and Facebook are the most used social media websites…… As a result of Web 2.0 technologies today pervading the development of social networking applications and platforms the customer has a strong voice and electronic word-of-mouth has never been more relevant than it is today (Zhang, Daugherty, 2009). Social media marketing -- best insurance policy for insurance companies. External validity will be assured through the number of SMEs included in the survey to ensure that results represent a shared consensus. Consumer Trust, Social Marketing and Ethics of Welfare Exchange. Because of that, it is not possible to dismiss social media. However, how best to use it, how much value it really offers, and where it is going in the future are all issues to address. Social media plan for Home Depot Home Depot is one of the favorite stores of the American population, having established a powerful name within the communities. Performance management and management control: innovative concepts and practices / Emerald Publishing Group. These inventions have considerably changed the methods of conducting business activities and means of communicating with customers. The ability to get a deal on books or furniture or catch a ride across the country for thanksgiving would likely cement the virtual space as an integral part of student life. Since the advent of the Internet, however, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location In other words, community indicates a group of people with a…… This is a very thorough and updated review of what utilities must understand about social media. The article actually presents four studies that focus on whether or not a company should "hide or reveal" the demographic characteristics of a brand's online supporters" (Naylor). This is not just a problem with children but it is with the entire generation and generations to come. We are addicted to eating up time, simply by scrolling through endless apps and social media pages on our phone. Research Question: Why is “fake news” so hard to identify and what can be done to limit its influence in society? Social media technology presents exciting opportunities for the recruitment industry. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). The research will use the coding methods of grounded theory in order to extrapolate meaning from open ended survey responses. [Read More] Works cited: Blossom, John, "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future," (John Wiley & Sons, ) Duhe, Sandra C., "New Media and Public Relations," (Peter Lang, 2007) Nunns, Ales and Idle, Nadia, "Tweets from Tahrir: Egypt's Revolution as it Unfolded, in the Words of the People who Made it," (OR Books, 2011) More and more business and personal interaction is going to be taking place online. The organization a small company (a local company a modest web presence ) a larger company, plan replicate company, choose a company room improving social media strategy. The Airline Industry & Social Media: A must-have strategic guide for airline marketing and sales. Where campus tutors could provide assistance and appointments late into the evening via webcams and technologies which allow them to write on the screens of the student requesting assistance. Objectives for a Social Media Program Social Media Programs have helped much in increasing the effectiveness of marketing. However, many businesses still consider social media and social networking sites tools as frivolous to an extent that they have prohibited their use in the working environment. [Read More] Wiki Nerdia allows the users to ask questions and all the nerd community members answer the questions. The on-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. It is with this in mind that this study looks back at…… A Framework for Analyzing Collective Action Events on Twitter. ather, most are using such platforms to create and maintain relationships; "typical social networking sites allow a user to build and maintain a network of friends for social or professional interaction" (Marks 2009 p 5). To this end, I propose the creation of an internal site modeled on the Craigslist format, and the creation of a virtual study center. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing. There is an assumption that the widespread adoption of social media in people's personal lives can be moved to the professional environment where they can be used to develop unprecedented knowledge bases in which people, industries, and the society can be empowered. Record of the Communications Policy & Research Forum 2009. The ed Shirt evolution in Thailand was one of the first of the "Twitter" revolutions, that is one that was fueled by social media and Web 2.0 technology. Even as this writer types up a dissertation proposal, demonstrators coordinate strategy on a global basis to protest corporate greed. Many users of social media do not intend to use viral platforms to think about buying products, but end up doing so subliminally.