If quality is made the global driving force, then customers will obtain the best value possible and use the product.
The concern about quality will optimise the value for customers.
Many companies suffer from unending chaos and complaints from customers.
They wrongly believe that it is not possible to manage their operations effectively because of their largeness.
The third principle of TQM is that what companies should embark on is a cure as opposed to treating the symptoms.
Finding short term solutions for an existing problem makes it difficult for the full potential to be reached.
For instance, a falling shipping department may be an indication of manufacturing holdups.
The best way of solving the problem is to find the root cause and address it.
There has been many arguments that TQM succeeds only by incorporating a concern about quality for the customers throughout the organisation.
The truth of this statement and those facts that disagree with this statement will be look into and discuss in more detail to The intergrated model focuses solely for the organisation to achieve customer satisfaction through improving the quality for the customers.