These concepts are further elaborated in the literature section.
Transformation of Society that Impacts Restaurants As technology advances and standard of living raises, people have more desire to spend on entertainment than ever before.
Some are also designed to raises peoples curiosity as well as raise people’s awareness on their senses such as fear, discuss while dining.
The main thesis of this study is that theme experiences can enhance customers dining experiences and consumption emotions, which consequently affect their willingness to revisit.
While the chef was working on our catch, we enjoyed the comfortable and relaxing atmosphere of the restaurant. We were more than happy with our tasty food and impeccable service and didn't even...
Personnel was well trained, friendly, and courteous without being overbearing. In less than an hour, our smoked trout was brought out.
If there would be one area that I feel Cerar’s Barnstormer falls short, it would be its décor.
As mentioned before, the restaurant is decorated in a 1900’s aviation theme that seems somewhat tacky and outdated.
The result indicates that although theme experience does not directly affect loyalty behavior, an indirect relationship exist through dining experience and consumption emotion.
Keywords: theme experiences, dining experiences, consumption emotions, loyalty.