A well-known brand name, such as Expert Cleaning, creates a high level of trust among the public.
This not only helps bring more customers into the store, but the company's outstanding reputation "opens doors" with shopping center and land developers.
When considering a dry cleaning business, you will first need to determine whether you will purchase a dry cleaning franchise or open a new company from scratch.
There are certain advantages and drawbacks to each model.
You may also set yourself apart from other dry cleaners in the area by providing pick-up and delivery services, making it convenient for busy customers to do business with you.
Remember, there is a lot of competition out there, so anything that you can do to set your dry cleaning business apart will help you to stand out in the eyes of potential customers.Currently, the company is the only national dry cleaning franchise in New Mexico and is being considered for several sites based solely on the brand name and reputation of Expert Cleaning in New Mexico.Management is seeking debt financing to fund the company's expansion.Le Roy and Monica Arnold are the co-founders and owners of the company (A. Ventures, Inc.), as well as the Master Franchisers for the state of New Mexico. Arnold, joined the management of the company subsequent to graduation from the University of New Mexico in 1993.Over the past eight years, management has nurtured and expanded the business by focusing on high-quality dry cleaning and superior customer service.In addition, you give up a fair amount of control over the business when you own a franchise, as versus when you own the company yourself.As the business owner, you also have access to a much larger share of the company’s profits.Expert Cleaning has been offered a lease at perhaps the most sought-after retail development to be built in Albuquerque this year.The company's 1996 expansion is based upon a location at the NW corner of Major & Campbell.For instance, on the plus side, franchising offers you a ready-made business model that provides you with all that you need to get started, including training, marketing, and support.Oftentimes, the franchisor will even provide access to the financing you may need for the purchase of your initial equipment and supplies.