At this stage of the research proposal briefly reviewing the available literature for the achievement of the mentioned objectives is required Hence, for the first objective which is to identify employee motivation as an important tool for success of the organisations mix and match of Primary and Secondary data would be referred.
Good and comprehensive Academic books, journals and web articles are available in the form of Secondary Data which can be referred.
It is a task where a range of skills and qualities needs to be employed – including patience, persistence, insight and lateral thinking” Hence, literature review also becomes an important part of the research in order to analyze the content of the available Literature for meeting the objectives of the research.
This research is concerned to evaluate the concept of employee motivation, its importance for ensuring high level of service excellence and the role played by it for the success of the organization.
To evaluate the role and importance of employee motivation for achieving high level of service excellence in Tourism industry.
The above mentioned aim provides a broader idea for evaluating the role and importance of employee motivation for achieving high level of service excellence in Tourism industry.Yet in spite of the myriad of available theories and practices, managers often view motivation as something of a mystery.” ( In the above article the author critically explains about the advantages of staff motivation, barrier in motivating staff and use of motivational theories and methods for achieving motivation.This article develops a conceptual model synthesizing motivations “what” and “how” that will bring human creativity in organizations which thrive on innovation and also understanding the theory and application of motivation which is very important in managing human resource and in making organizations succeed.But by no means all organizations think this way, and even if they do, they still need to put this thinking into practice”.C Wiley (1997) also holds and accepts the fact that employee motivation is one of the important aspects for the organisation to achieve or fulfil its visions, missions and organisational goal and thus attain success in the business.This article gives information about the importance of employee for attaining efficiency and success.Author also point out some important steps for optimum personnel utilization. Examining the Impact of Culture on Employee Motivation” by Justine Di Cesare and Golnaz Sadri Provides extensive information about the effect of different dimensions of culture on Employee Motivation The second Objective which is to examine the use of motivational theories and strategy in order motivate employees and ensuring Service Excellence.For achieving this objective, Academics books would be the best assets to use.There are many books on the topic of Human Resource Management and Organizational Behaviour which provide extensive knowledge about Motivational theories and there importance.“Motivated employees can make powerful contributions to the profits and future success of a corporation” Paul Levesque believes that there is a unique relation between Employee Motivation and Customer Satisfaction.High level of Employee enthusiasm will result in higher level of Customer Satisfaction.