Who is on your management team and what is your personnel plan?
How many bartenders, bar backs, and other staff do you need to get started?
This does not mean you’re excluding people from coming, but it helps you focus your marketing efforts. How many other local bars are there and how do they stack up?
Are there larger bars that would take customers from you? Discuss your bar’s strengths, weaknesses, opportunities, and threats.
Make sure to go into detail about your bar’s location and design. To attract investors, you want to show you know your stuff when it comes to the industry and market.
Thesis Banking Security - Club Business Plan
So you need a market analysis that compiles industry insights, customer information, and competitive analysis and helps you define what success looks like.
To kick things off, write an executive summary to outline the key point of your business plan.
This helps give readers an idea of what you’ll be highlighting throughout the plan. Do you imagine a sports bar filled with patrons during the big game, or a speakeasy space with craft cocktails?
List out everything on your menu with descriptions, from cocktails and liquor to mixers, garnishes, and other add-ons.
Many purchasing decisions are based on emotion, so naming drinks and including the right type of menu descriptions is a crucial component of your marketing plan.