If you’re struggling with this piece of your business plan, pause and back away from the plan itself for a moment.Take ten minutes to draft up a simple mission statement or “vision document” of your service.“This will partially protect you from less than honest clients, or those who decide to abandon a project before it is completed,” he says.
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And to follow-through on the tips introduced in this short article, be sure to watch the recording of Inbound Revenue Acceleration Webinar for Managed Services & IT Consulting.
The audience insights breakdown is an excellent tool that will show you where your audience lives, what they like, and how to reach them.
Take a little time to play with it while you write your business plan.
“If you never share your business plan with anyone else, do not put hours into making it beautiful and answering questions that don’t apply to you.” Your services are so revered that everyone wants to be your client, right?
Small businesses, Fortune 500 Companies, lemonade stands, etc. It’s almost shocking the number of solopreneurs who fail to think this through.
Passing it off to someone else to write is a recipe for failure. “There was a problem with the plan: The founders didn’t know it,” Berry says of the business plan he was hired to write.
Founder and Chairman of Palo Alto Software and Tim Berry recounts the exact reasons why this is the case in a must-read blog for the U. “They thought it was enough to have a plan, but it wasn’t.
Independents often avoid specificity in describing their value proposition.
Consider these questions to identify what makes you stand out: These are all vital thinking points when brainstorming a business plan for yourself and working through the all-important process of productizing your services. Does your consulting lend itself well to an ebook or online class?
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