On a weekly basis, we're sharing select exclusive tips and tricks.For a limited time by signing up you'll also get our new ebook "The step by step guide to take better photographs instantly", FREE.As evidenced by the color schemes produced by particular types of film or by trends in digital processing, color can sometimes suggest a specific era.
Opt for color images when color is a key element in the story your photo is telling.
A photograph of a child eating the season’s first red, ripe strawberry on a golden summer evening, for example, probably benefits from deep colors.
Images with a wide range of tonal values tend to work well for black and white imagery.
Most black and white images are most successful when there are definite blacks and whites–that is, the tones in the photo range all the way from the blackest black to the whitest white with lots of varying gray tones in between.
The color or lack of color in an image should contribute to its impact.
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In short, convert images to black and white when the light, form, or texture in the scene is more compelling than the hues of the subject matter.
Black and white is a good choice when the color in a photo serves only as a distraction from the message you want the image to convey.
Elements of color theory attract a viewer’s eye when used effectively.
The ability to use complementary colors or analogous colors, for example, to emphasize relationships between subject matter is lost with black and white photography.