They are meant to look intimidating and very stylish.
Apart from facial expressions, you can see in the photos the kind of clothing Hip-Hop artists wear; A hat is quite essential for the look (although the guy in the first picture isn’t wearing one, he has shades.) Every other person is either wearing a full hat (like the second guy on the top left) or a snapback (like everyone else).
To make my point obvious I got some pictures of Hip-Hop front covers and used a software to put in alignment lines.
Here you can clearly see that all of them fit in some sort of alignment.
The reason I changed this was because the magazine was looking a bit plain with the style I had it on before so I made it a bit more bold and popping’ Double page spread There were not too many main changes in the layout of my DPS.
Few this such as layout of columns, content in double page My target audience is the 16-29 age range.
In the outdoor shoots, I made sure they were all in places that had some form of graffiti.
This is due to the fact that it is a very strong representation of Hip-Hop.
For some of the bold text i replace the “S” with a $ due to the fact that money is one of the main interests for hip hop artist.
With my final magazine designs i changed the background colour to white because as i did research i found out that majority of hip hop magazines were with a white background.